Probably Japanese design is so popular nowadays because of its simplicity, elegance, originality of colors – all this is impossible without taking into account the traditions that permeate the daily life of each citizen. Japanese design packaging has its own deep history, quite different from the history of packaging in Europe, America and other developed countries. If the concept of packaging in Europe first meant a meaning of “close”, “sign”, “save”, then in Japan under the originally packaging was meant “wrap”, “wrapping”. Even the literal translation from Japanese into English sounds rather not package design and wrapping design.
Impossible, perhaps, to determine, when Japan began the process of “wrapping” . but he was linked, as in Europe, the necessity of the preservation and conservation of food. Unlike European countries with a relatively cold and harsh climate and, as a result, the meat diet, the first Japanese settlements emerged in places more conducive to gathering and fishing. There was no vital necessity to preserve meat for later, every time of the year pleased with their fresh products. Mild monsoon Continue reading
Appeared in the early XX century is the antithesis of “Japanese — Western” is present in all cultural studies about Japan. It is not only the leitmotif of the research, but also methodological imperative, mandating the need for a completely new, different from existing in modern science methods for the study and analysis of culture.
In the early 30-ies there appeared a book by Bruno Taut, German architect “Houses and people of Japan”. Which is a massive slice of Japanese culture of the period.
Great value represented also grade, Embry and teamwork “Village Japan”. In these works gives a comprehensive picture of the life of rural Japan’s population in certain age.
In 60-ies of the domestic researcher A. S. Arutyunov was published the book “the Modern life of the Japanese.”
Studies that discussed the historical aspect of the change in one cultural phenomenon — in shelter, clothing or agriculture, very much. First of all, it studies the Japanese themselves. Japanese ethnographic science, we can identify several Continue reading
who can compare gourmet? Perhaps, only with the traveler. And travellers and there are often foodies. After all
it is impossible to know the country without tasting the national cuisine. It is impossible to form an idea about what makes it special, not by tasting its traditional dishes. Especially, if to speak about such a distant and mysterious country like Japan.
With Japanese cuisine, which has a history of thousands of years, became known to Europeans comparatively recently. At the end of the XVII century, little was known about what we eat in Japan – the very geographical position of this country was unclear. Another hundred years were needed to Japanese cuisine became widely known in the West. But in our days we are witnessing a real “Japanese food boom”.
What attracts Japanese cuisine? What do we know about her except that rice is the main dish, and eat it with chopsticks? What can offer us a menu of a Japanese restaurant?
Japan is a small country, surrounded on all sides by sea, with the same type for the whole territory climate, with almost no fertile land. The ascetic nature of Japan is reflected in its national culinary traditions. In addition to rice, the basis of Japanese cuisine are fish, seafood and, of course, vegetables.
It should also be noted that the Japanese prefer Continue reading